expand your palette

My conference theme was on color and how widely it was used in art and design. The name ‘Expand Your Palette’ was based on two meanings: one related to the color palette that a designer used in their work, and the other to a taste palette, which was where the imagery of the mouth and tongue originated from. I also used the expansion of the color palette through the three touch-points: the poster had imagery of the primary colors, the brochure incorporated the secondary colors, and the wayfinding used the tertiary colors. I wanted to convey a fun atmosphere where people of all design backgrounds could attend and learn something to expand their own palette of knowledge on the subject.